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Welcome to the brand new Jeune Premier Pop-Up Shop in Ostend

Ostend, hold on tight! Because on Saturday 5th April, Jeune Premier will open its brand-new pop-up shop at Rogierlaan 9 in Ostend. And it's not just any shop, less than 100 metres from the beach, you literally step into a trophy room. Think: the trophy room of a fancy English college, but anno 2025 - and entirely tailored to little champions with big dreams. 🏆

Enter the world of Jeune Premier
At the very first step across the threshold, your mouth falls open (and believe us: it stays open for a while). You will imagine yourself in a trophy room where green vibes set the tone: green wooden panelling adorns the walls, while our iconic blue Jeune Premier wallpaper with red logo cherry decorates the cabinets. All around you: shiny mugs, colourful bags, gadgets and gadgets waiting to be discovered.A bag for every talent
Because that is what Jeune Premier stands for: letting children's talents shine. Every child has their own passion, their own dream. And with that unique vibe naturally comes a school bag that matches perfectly.

⚽️ Is the apple of your eye a future soccer player?
🩰 Or rather a prima ballerina?
📚 A bookworm, chess genius or horse girl?
🦁 Or does he or she dream of a safari, scout camp or make-up master class?

Whatever it is: with us you will find a bag that is just right. One that makes children proud of who they are and one that they happily step into school with every morning

Jeune Premier Trophy Room: shop & experience
Our pop-up shop is more than a shop, it's an experience:

  • A trophy cabinet full of shiny mugs, as well as our latest bags, gadgets, lunch boxes, drinking bottles, keychains, bike helmets and lunchbox elastics.

  • An old-fashioned changing bench - just like in the sports halls of yesteryear.

  • A climbing frame from gym class, but here our colourful bags hang from beams straight out of a jumping course.

  • And yes, there is even a basketball ring! In short: you will be short of eyes.

Save the date
From Saturday 5th April, you are welcome at our Jeune Premier Experience Pop-Up Shop in Ostend. Join us in our search for the bag that suits your little champion. Try, feel, admire and discover our latest collections in a setting where sporting dreams come true.

We look forward to welcoming you! See you then?

Jeune Premier Pop-Up Experience Shop
From Saturday 5th April
Rogierlaan 9, 8400 Ostend
Only 100 metres from the beach