What to look for when buying a bike helmet for your child?

The moment has FINALLY arrived – a new standard in unmatched safety and fashion has been born! Together with helmet specialist SHIMANO LAZER, we have designed a revolutionary bike helmet for children featuring the best KinetiCore helmet protection technology, with our playful, premium design at its core. With this, we’re putting an end to the ‘uncool’ label that bike helmets often get from kids. Cycling, skating, BMXing... this helmet can handle it all!

But what should you really pay attention to when buying a bike helmet for your child? Sure, a cool design and a striking color will grab your child’s attention, but safety remains, of course, the most important factor. And this is exactly why we approached LAZER for this collab.

Below you can find the checklist of things to look out for when purchasing a helmet for your child:
✅ Comfortable straps that won’t hurt your child’s chin
✅ Magnetic buckle that your child can open and close with one hand
✅ Adjustable so you can perfectly fit the helmet to your child’s head circumference
✅ Lightweight so the helmet doesn’t feel heavy for your child
✅ Maximum ventilation to prevent your child from getting overheated
✅ Reflective elements for better visibility in traffic
✅ Suitable to wear with (sun)glasses without causing discomfort to your child
✅ No velcro on the inside, so your child’s hair won’t get caught
✅ Environmentally friendly
✅ Cool appearance
✅ KinetiCore safety technology that offers the best impact protection to prevent head injuries and brain damage in case of a fall

KinetiCore Safety Technology
After more than twelve years of testing, refining, and perfecting, the research and development team at LAZER launched their own patented helmet protection technology in 2022, called KinetiCore.

KinetiCore provides protection against both direct impact (for example, when an object falls onto a helmet from above or when a cyclist forgets to unclip at a traffic light) and rotational impact (when a cyclist falls while riding on the road) thanks to unique EPS foam blocks—so-called controlled crumple zones within the helmet. These crumple zones deform in the event of a fall or collision, absorbing the energy that would otherwise reach the cyclist’s brain.

In short, KinetiCore helmets offer the best impact protection to help prevent head injuries in both children and adults. While falls might often seem minor for children, they can still cause damage to their still-developing skull. The new collection—consisting of 3 helmets in pink, green, and pearly white—has been designed with the comfort and protection of young cyclists in mind, featuring the signature playful style of Jeune Premier. The helmet is available in size 52-56, priced at €79.90.